AI-Powered Market Access

Navigating the ever-evolving healthcare landscape, market access teams face more challenges today than ever before—from ensuring compliance with stringent regulatory requirements, to optimizing pricing strategies, to monitoring competitive positioning, and much more.

The stakes are high, and the margin for error is slim. AI-powered approaches to market access strategies can help.

Join market access expert Neelabh Saxena (principal, ZS)—leader of ZS’ revenue management center of excellence—as he dives deep into the world of AI-powered market access. He’ll share his insights into how AI can revolutionize the way you approach payment tracking, regulatory compliance, pricing and contracting strategies, competitive positioning analysis, and more.

In this 45-minute webinar, you'll learn how AI-powered market access can help with:

• Evaluating pricing strategies: Assess the effectiveness of pricing and discount strategies across diverse market segments and regions to optimize market positioning.
• Competitive positioning analysis: Analyze competitive positioning by examining market access strategies of similar products, ensuring a strategic edge in the market.
• Contract and rebate management: Handle managed care contract rebates and payer concessions, and reconcile against coverage and policy changes to streamline financial processes.
• Pricing variance automation: Implement pricing variance analysis automation to identify components driving price variances, enabling quick understanding of changes.
• Performance monitoring and forecasting: Monitor formulary and plan-level performance, providing real-time alerts on shifts in rebate usage.